SBD PARTNERSHIP SUCCEEDS IN SECURING TOYOTA THE FIRST EVER 4 X 4 BRITISH INSURANCE CAR SECURITY AWARD

Released on: June 24, 2008, 7:28 am

Press Release Author: SBD

Industry: Automotive

Press Release Summary: SBD's on-going consultancy in the development of effective
security systems for Toyota Motor Corporation has resulted in Toyota's Land Cruiser
V8 receiving top honours at this year's highly influential British Insurance Car
Security Awards in the category of "Large 4x4".

Press Release Body: The Land Cruiser V8 achieved the maximum 5 stars in both "theft
of" and "theft from" categories in the New Vehicle Security Ratings (NVSR).
Notably, this is the first ever 4x4 model to receive this accolade. SBD's Security
and Cost of Ownership Specialist, Paul MacSweeney, was on hand to accept the award
on behalf of Toyota (GB) PLC.

The awards developed by the Automobile Association, the Department of Transport, the
Home Office, and the Motor Insurance Repair Research Centre at Thatcham aim to raise
public awareness of vehicle security and identify vehicle manufacturers who show
dedication to producing secure vehicles.

SBD has a long and respected relationship with Toyota, working alongside the vehicle
development departments in Japan and its UK Product Marketing and European Cost of
Ownership teams to assess future market requirements, set security rating targets,
and make security design recommendations.

Miguel Fonseca, Managing Director of Toyota (GB) PLC commented "We are delighted to
receive this award, and recognise the valuable support provided by SBD's security
team in ensuring that Toyota vehicles remain in the forefront in the fight against
vehicle crime".

This is not the first occasion that SBD has been able to share the limelight with
its clients. Toyota, Lexus and Nissan have all consistently received top marks in
previous BICSA Awards and the prestigious WhatCar? Security Supertests. ENDS


Web Site: http://www.sbd.co.uk

Contact Details: Juanita Appleby
Tel: +44 (0)1908 305107
Email: jappleby@sbd.co.uk

  • Printer Friendly Format
  • Back to previous page...
  • Back to home page...
  • Submit your press releases...
  •